Back to Site
Fashion & Lifestyle Content Creator · New York
I turn fashion moments into brand revenue.
The Creator

About Roopsi

Roopsi Bansal

Born and raised in India, now creating from New York — Roopsi Bansal bridges two of the world's largest luxury consumer markets. Her India-to-NYC story gives brands a rare dual-market reach: the 65M+ South Asian diaspora in the US, plus India's booming premium fashion audience.

With 50K+ Instagram followers and a 4.8% engagement rate (3× the industry average), Roopsi delivers authentic, editorial-quality content that converts.

BASED INNew York, USA
NICHELuxury Fashion · South Asian Crossover
LANGUAGESEnglish & Hindi
RESPONSE TIME24–48 hours
Performance

Key Metrics

50K+
Instagram Followers
4.8%
Engagement Rate
3× industry avg
1.2M+
Monthly Reach
80+
Brand Collaborations
Audience

Who's Listening

78%
Female Audience
65%
US-Based
72%
Age 18–34
1.2K+
Avg. Likes / Post
26K+
Avg. Reels Views
1,324
Total Posts
Platforms

Where I Create

Instagram
@roopsi_bansal
Primary — 50K+ followers · 4.8% engagement
TikTok
@roopsi30
Growing — active focus in 2025–26
YouTube
@roopsi_bansal
Long-form & brand documentaries
Collaborations

Brands I've Worked With

Fashion & Lifestyle

SHEINUNDER ARMOURFABLETICSDREAM PAIRSBERLOOKSHOP RED DRESSROMWEMAGGY LONDONINDYA

Beauty & Accessories

YSL BEAUTYVALENTINO BEAUTYJEULIA

Experiences & Travel

FEVERLEGOLAND NJDOPAMINE LANDECLiPSO
Work With Me

Collaboration Packages

Starter
The Story
TBD · per story set
  • 5 Instagram Stories
  • 24-hr Highlights Inclusion
  • Swipe-up / Link Sticker
  • Brand Mention & Tag
  • Performance Report
Premium
The Partnership
TBD · monthly retainer
  • Full Brand Ambassadorship
  • Monthly Content Calendar
  • Exclusive Partnership Option
  • Events & Appearances
  • Co-Creation Rights

All packages fully customizable. Rates shared on inquiry.

Get In Touch

Let's Build Something

@roopsi_bansal
New York, USA · Available Worldwide
Send Collaboration Inquiry