Roopsi Bansal Editorial

Fashion Content Creator · New York

ROOPSI BANSAL

I turn fashion moments into brand revenue.

50K+Followers
4.8% Engagement 3× industry avg
1.2M+Monthly Reach
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Roopsi Bansal Portrait
The Story

Where India
Meets New York

Born and raised in India, Roopsi Bansal now creates fashion content from New York — giving her a rare dual perspective that brands can't easily replicate. She speaks fluently to South Asian diaspora audiences while being rooted in the US market, making her the go-to creator for brands looking to bridge two of the world's largest luxury consumer bases.

Her feed is a carefully crafted visual diary — a collision of Bollywood vibrancy and NYC edge. From Indian ethnic wear to New York street style, Roopsi brings cultural fluency and global taste to every campaign she touches.

BASED INNew York, USA
NICHELuxury Fashion · South Asian Crossover
LANGUAGESEnglish & Hindi
AUDIENCE18–34 Women, 65% US-Based
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Instagram Followers
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Engagement Rate
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Monthly Impressions
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Brand Collaborations
Audience Insights

By The
Numbers

1.2K+
Avg. Likes / Post
26K+
Avg. Reels Views
1,324
Total Posts
78%
Female Audience
65%
US-Based Audience
72%
Age 18–34
InstagramPrimary — 50K+ followers, 4.8% engagement
TikTokGrowing focus in 2025–26 — @roopsi30, actively expanding reach
YouTubeLong-form content & brand documentary campaigns
What I Create

Content
Pillars

Luxury Fashion
01

Luxury Fashion

Editorial shoots, designer hauls, runway translations, seasonal trend forecasts and styling guides.

#OOTDs#Designer#Editorial
Street Style
02

Street Style

Urban fashion diaries, street photography, accessible luxury and how to wear trends IRL.

#StreetStyle#Urban#Minimal
Lifestyle & Travel
03

Lifestyle & Travel

Luxury travel, fine dining, beauty routines, wellness and the curated life between the frames.

#Travel#Beauty#Lifestyle
The Work

Editorial
Portfolio

Luxury Editorial
Luxury Editorial
Brand Campaign
Brand Campaign
Street Style Diary
Street Style Diary
Fashion Week
Fashion Week Coverage
Lifestyle Campaign
Lifestyle Campaign
Designer Feature
Designer Feature
Proven Results

Brand
Case Studies

Sportswear · Campaign

Under Armour Women's Line

Authentic review campaign for Under Armour's women's athletic collection — from studio shoots to real-world wear testing across NYC.

26K+Reel Views
4.8%Engagement
1 Reel + 3 PostsDeliverables
Read Full Review
Luxury Beauty · Ambassador

YSL Beauty Partnership

Editorial-style campaign positioning YSL Beauty within the South Asian luxury consumer market — tapping into NYC's fashion week energy and Indian festive season.

1.2M+Reach
Dual MarketUS + South Asian
Stories + FeedMulti-format
"Add your YSL team quote here — reach out to your YSL contact for a short testimonial."
Events & Experiences · Appearance

Fever NYC Events

Live event coverage and experience-led content for Fever's curated NYC events — bringing audiences into the moment through Stories and Reels.

High-SaveStories Content
Event ReachNYC Audience
Same-DayTurnaround
"Add your Fever team quote here — reach out to your Fever contact for a short testimonial."

Detailed campaign reports available on request. Get in touch →

Live Feed

Follow The
Journey

@roopsi_bansal
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Past Collaborations

Featured In &
Collaborated With

Fashion & Lifestyle

SHEIN Under Armour Fabletics DREAM PAIRS Berlook Shop Red Dress ROMWE Maggy London Indya Cosy Island

Beauty & Accessories

YSL Beauty Valentino Beauty ECOEYELO BLOSSOM BOX Jeulia

Travel & Experiences

Fever Legoland NJ DOPAMINE LAND ECLiPSO

Food & Dining

NEELAM INDIAN
What Brands Say

Real Words,
Real Results

"Working with Roopsi was seamless from brief to delivery. Her content felt completely native to the platform — our audience engagement was well above what we typically see from influencer campaigns."
UA
Under Armour Women's Marketing Team
"Roopsi has a rare ability to position luxury beauty within real, aspirational lifestyle moments. Her dual India-NYC lens opened our campaign to an audience we hadn't reached before."
YSL
YSL Beauty Brand Partnerships
"The energy Roopsi brought to our events translated perfectly on screen. Her Stories drove measurable ticket interest and her audience trusted her recommendation completely."
FV
Fever Influencer Partnerships
Style Notes

The
Journal

Our Fourth of July Weekend in Albany Travel

July 2026

Our Fourth of July Weekend in Albany

A WWII warship, a dinosaur wing, and fireworks over Empire State Plaza — recapping our whirlwind two-day family getaway to New York's most underrated capital.

Read More
5 NYC Spots for the Best OOTD Photos Style

May 2025

5 NYC Spots for the Best OOTD Photos

From the cobblestones of DUMBO to the neon-lit streets of the Meatpacking District — my go-to locations for editorial-worthy fashion shots in New York.

Read More
How I Style One Piece Three Ways Outfit Ideas

April 2025

How I Style One Piece Three Ways

A single blazer, three completely different looks — from boardroom-ready to weekend brunch to evening out. Versatility is the ultimate luxury.

Read More
My Honest Review: Under Armour's Women's Line Brand Review

March 2025

My Honest Review: Under Armour's Women's Line

I put Under Armour's latest women's collection to the test — from early morning runs to post-gym coffee runs. Here's what actually held up.

Read More
More Style Notes Coming Soon
Work With Me

Collaboration
Packages

Starter

The Story

TBD
per story set
  • 5 Instagram Stories
  • 24-hr Highlights Inclusion
  • Swipe-up / Link Sticker
  • Brand Mention & Tag
  • Performance Report
Enquire Now
Most Popular
Campaign

The Feature

TBD
per campaign
  • 1 Instagram Reel
  • 3 Curated Feed Posts
  • 7 Stories
  • Brand Tagging Throughout
  • Full Analytics Report
  • 30-Day Content Rights
Enquire Now
Premium

The Partnership

TBD
monthly retainer
  • Full Brand Ambassadorship
  • Monthly Content Calendar
  • Exclusive Partnership Option
  • Events & Appearances
  • Co-Creation Rights
  • Priority Communication
Enquire Now

All packages are fully customizable. Rates are indicative — let's build something extraordinary together.

Get In Touch

Let's Create
Something Beautiful

Ready to bring your brand to life through authentic, high-quality fashion content? I'd love to hear your vision and build a campaign that truly resonates.

@roopsi_bansal
New York, USA · Available Worldwide
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening."